Create a Brand for A Football Beat
The Buck Boy Nation is an association of former OSU Buckeyes. Led by Rod Harper, they created a series of beats to be used as celebrations whenever the Buckeyes scored, or whenever the crowd in the horseshoe needed rousing.
With the blessing of OSU, BC worked with an illustration of a player, altering the image to include references to Mr. Harper. The beat was pressed on to a cd and sold in area retail outlets stores, as well as offered online.
The Buck Boys needed a strong, forceful image branded in conjunction with OSU’s brand message. BC produced a CD cover, front, and back, a poster for use in area stores and a large scale poster to mark the effort.