Wait, What are you saying?
So yes, that page title sounds redundant.
But it’s not, really. Planning a marketing strategy for someone who has never done it before can be confusing – and for a lot of really good reasons. Here are some definitions that may help explain the different types of planning and some resources to help you understand the different types of plans.
You may still need some help deciding which is right for your situation. In that case, use this.
First, this:
Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Then look through these.
Strategic marketing? What is that?
Developing a marketing strategy. (This one is particularly good.)