Griffin Cares is a Foundation developed out of a need to ensure families facing the catastrophic loss of a baby have the support they need. Griffin Cares helps families through the tragedy of losing a loved one by providing education, compassion, and support resources.

Griffin Cares operated through a portion of Englewood Health’s website and is now developing its own brand. In addition to a new logo and brand identity, Griffin Cares now wants to create an active stand-alone internet presence. Part of this effort is the creation of a new website.

In our initial conversation with Pamela Caine, Founder + Executive Director, BlueCozmos discovered a need to create a consensus on the website’s position as a marketing tactic. The answers to the questions below will clarify that position.