JEG was in an awkward place. The plastics sales company was losing market share and recognition due to the slipping plastics recycling market. As the company is small, any change in sales was easy to detect, and the detection was not looking good.
The company’s problem was a focus. It had been relying on the growth of the recyclable plastics market. This caused a shift away from its primary focus: Creating high-quality color plastic for its customers.
Outdated Technology/New approach
JEGPlastics.com, a website created in a limiting technology, created a new set of problems: Difficult to update, not responsive to all devices, and not reflective of the business and marketing strategy. In short, it was time for a refocus and site update.
BlueCozmos stepped in and asked questions leading to a conclusion which changed the companies marketing focus.
BlueCozmos responded by creating a focus on JEGs core: Color. JEG now blogs on several websites, but in a unique move, uses snail mail postcards to follow up and solidify contacts made online. The cards are inexpensive to produce and rely on high impact messages. The series started with a thought cloud as an introduction to themes in cards that followed. Each card uses a historical quote redefined through JEG’s eyes.
Without creating an overall visual overhaul, JEG Associates refocused its marketing by developing a website targeting potential customers who need rapid responses to problems in plastics color matching. BC created a Quick Color Match application that allows anyone to submit a photo, a color chip, or any representation of color for immediate matching.
Create and maintain interest.
The key to JEGs success is getting out and staying in front of customers. BC expanded on this concept by developing an Industry News section that allows JEG to find, post, and boost topical articles for its customers.
JEG has seen a dramatic increase in its online presence. The blog is widespread, and it’s cards have caught the attention of folks too. The second in the series landed JEG a feature article in an industry publication, Plastic News. See the details here.
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