BlueCozmos was given the challenge of helping to rebrand and market the 2017 Tour of the Scioto River Valley. Columbus Outdoor Pursuits asked BC to develop a new identity system, including a strong singular message for this year’s ride.
The solution came in the form of a distinctive logo emphasizing this year’s event. The objective was to identify or set apart this year as one of rebirth as many changes were made, including a new date, new route and new attention to the wishes of the riders.
That meant a new marketing infrastructure – new visual and verbal messaging in the form of a new logo, website, brochure as well as Jersey program. Want to learn more? Contact us.