1-614-284-5337 questions@bluecozmos.com

Hawk100 Primer

    1. Website Redesign/Rebrand Project Objectives

    What is the real reason you want a new website??
    (For example, to generate attention/more leads?• Improve lead quality?• Convert better?• Attract higher-level clients?• Support existing client base?• Recruit talent?• Elevate perceived positioning? etc.)

    Please list this project’s primary goals:

    2. Target Brand Elements

    Please describe (as best possible in the space allotted) the Brand Elements you would like to see "Massaged" as part of this new effort. Have you envisioned an additional color, for example? Please include any envisioned Information Graphics or Outbound email.

    3. Target Audience

    Please describe the demographics of the person/company that makes up your primary audience.

    Do you have multiple audiences?

    4. Hawk100 features and benefits.

    What makes you different than your competitors? And how do your clients benefit from these differences?

    Rank the benefits:

    [texture rankbenefits]

    5. Consider the competition

    What other local and national firms are most similar to your organization in both services and personality? (Please provide URLs.)


    What other firms have a brand that you most admire? (Again, please provide URLs.)

    What about these organizations’ brands websites attract you?

    6. Consider your current website

    Since the creation of your current website, has anything changed at your firm to lead to your current site being outdated?

    What aspect of your organization and its personality is best represented by your current website?

    7. Messaging and Clarity

    What aspect of your organization and its personality is best represented by your current website?



    What is the one sentence that explains Hawk100? What are your core services (ranked by priority)? Are there services you want to de-emphasize? What proof do you have? (case studies, metrics, testimonials)



    8. Past, current, and future marketing

    Use five words to describe how you want your company to be perceived. - Rank 1-5



    Which marketing tactics have your firm used in the past? Which were least and most successful?



    9. During our conversation you mentioned your current website pain points.

    Please supply all the information available on this new thought. What would you like to change on your current site? What do clients say about it?



    Is there outdated content? Where is it?:


    10. Measurement & Performance

    Please list what KPIs matter most? Leads? Form fills? Time on page? Email signups? Are you currently tracking conversions? What CRM do you use?



    11. Budget/timeline

    Please list any budget, schedule, limitations, etc. that may impact this project.



    10. Significance

    Single most important point of this effort.



    How will life be better once your new brand has been defined and implemented?



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