Information Graphics explain it all in an email.
What good are assets if they’re not in use? We agree, so whenever we create Information Graphics, we make sure they accompanied a strong, coherent and targeted message and function well in any application.
Read through the examples below. In all of them, our client, Pentegra Retirement Services contracted us to generate email messages to promote either specific products and services or the company. All of these started with an objective – generally to describe something as thoroughly as possible in as small a space as an email message allows. The brand needs to come through too – visually because they need to be recognizable immediately, and verbally because we like to make sure our clients tell the same story, in the same language all the time.
This graphic was used in an email to financial advisors and retirement plan sponsors. They face the issue of retirement plan administration, a complex and complicated task for the inexperienced.
The recipients are faced with the prospect of managing a plan without complete awareness of the tasks involved. Before purchasing services, they need questions answered. Questions like:
What type so services can I expect as a client? Will you handle dealing with government filings? How about plan changes and their communication to the plans’ participants? Will I be left alone in the case of an audit?
Our client offers a full range of retirement plan services. They have vast experiences in complex design and management of retirement plans for a variety of industries. Their Fiduciary Outsourcing services cover all aspects of plan management.
This graphic intends to illustrate a generous sample of the services offered.
example #2
This graphic was used in an email to financial advisors and retirement plan sponsors. They face the issue of retirement plan administration, a complex and complicated task for the inexperienced.
The recipients are faced with the prospect of managing a plan without complete awareness of the tasks involved. Before purchasing services, they need questions answered. Questions like:
What type so services can I expect as a client? Will you handle dealing with government filings? How about plan changes and their communication to the plans’ participants? Will I be left alone in the case of an audit?
Our client offers a full range of retirement plan services. They have vast experiences in complex design and management of retirement plans for a variety of industries. Their Fiduciary Outsourcing services cover all aspects of plan management.
This graphic intends to illustrate a generous sample of the services offered.
Visual:Targets with Bulls eye
Headline: Hit all them all
Copy: Aiming perfectly requires a perfect aim
The markets for today’s advisors are diverse. What fits one perfectly may not for others. There are demands of one that are entirely different from another. Your business focus may fit one sponsor perfectly while missing another. Client A may love your enrollment process while Client B is skeptical. The list goes on and on. It seems like the more potentials you talk to, the more diverse their needs become.
Aww, the open market, but remember, your job is to hit every target
Pentegra has you covered. Our 70 plus years in the retirement planning industry gives us a knowledge of what works and what doesn’t. Also, because we have worked with other plans like most of your clients’, we have a unique understanding of any particular issues that arise. Pentegra offers various working solutions for plans just like the one your client needs.
Hit that target today, Call Pentegra.
See more about the Pentegra Advantage by visiting our website, Pentegra.com
Information Graphics can do a lot of things. Their primary purpose is to explain complex concepts quickly through visual comparisons, either to other ideas, concepts or notions. Because they convey messages quickly, they work well in advertisements and emails where readers generally don’t spend much time reading volumes of materials.
But they start with other objectives as well. Good ones are branded both visually and verbally. Good ones are flexible, meaning they work in several media like print, emails and social media posts. Good ones also represent different data points from different angles and leave the viewer with a better insight into data interpretation.
So why should you use them as part of your branded message?
1. Lots of information in a small space
2. Easy to understand and digest
3. Easy to share on social media
Information Graphics can do a lot of things. Their primary purpose is to explain complex concepts quickly through visual comparisons, either to other ideas, concepts or notions. Because they convey messages quickly, they work well in advertisements and emails where readers generally don’t spend much time reading volumes of materials.
But they start with other objectives as well. Good ones are branded both visually and verbally. Good ones are flexible, meaning they work in several media like print, emails and social media posts. Good ones also represent different data points from different angles and leave the viewer with a better insight into data interpretation.
So why should you use them as part of your branded message?
1. Lots of information in a small space
2. Easy to understand and digest
3. Easy to share on social media
Information Graphics can do a lot of things. Their primary purpose is to explain complex concepts quickly through visual comparisons, either to other ideas, concepts or notions. Because they convey messages quickly, they work well in advertisements and emails where readers generally don’t spend much time reading volumes of materials.
But they start with other objectives as well. Good ones are branded both visually and verbally. Good ones are flexible, meaning they work in several media like print, emails and social media posts. Good ones also represent different data points from different angles and leave the viewer with a better insight into data interpretation.
So why should you use them as part of your branded message?
1. Lots of information in a small space
2. Easy to understand and digest
3. Easy to share on social media
Information Graphics can do a lot of things. Their primary purpose is to explain complex concepts quickly through visual comparisons, either to other ideas, concepts or notions. Because they convey messages quickly, they work well in advertisements and emails where readers generally don’t spend much time reading volumes of materials.
But they start with other objectives as well. Good ones are branded both visually and verbally. Good ones are flexible, meaning they work in several media like print, emails and social media posts. Good ones also represent different data points from different angles and leave the viewer with a better insight into data interpretation.
So why should you use them as part of your branded message?
1. Lots of information in a small space
2. Easy to understand and digest
3. Easy to share on social media
Information Graphics can do a lot of things. Their primary purpose is to explain complex concepts quickly through visual comparisons, either to other ideas, concepts or notions. Because they convey messages quickly, they work well in advertisements and emails where readers generally don’t spend much time reading volumes of materials.
But they start with other objectives as well. Good ones are branded both visually and verbally. Good ones are flexible, meaning they work in several media like print, emails and social media posts. Good ones also represent different data points from different angles and leave the viewer with a better insight into data interpretation.
So why should you use them as part of your branded message?
1. Lots of information in a small space
2. Easy to understand and digest
3. Easy to share on social media